Google Pixel vs. OnePlus Smartphone Statistics – Which is Better? (2025)

Introduction

Google Pixel vs. OnePlus Smartphone Statistics: In 2024, the global smartphone market experienced a 7% year-over-year growth, reaching 1.22 billion units shipped, indicating a rebound after two consecutive years of decline. Within this expanding market, Google Pixel and OnePlus have emerged as notable competitors, each demonstrating distinct market dynamics and performance metrics.

Google Pixel achieved its highest-ever quarterly sales in Q3 2024, driven by the launch of the Pixel 9 series. This surge contributed to a significant increase in Google’s market share in North America, rising from 4.76% in September 2024 to 12.8% in October 2024. In India, Google commenced direct online sales of Pixel devices in May 2025, aiming to strengthen its market presence.

Conversely, OnePlus experienced a decline in market share, particularly in India, where its share dropped from 21% in 2023 to 6% in 2024, marking a 71% decrease. Despite this downturn, OnePlus continues to offer competitive devices, such as the OnePlus 12 and OnePlus 13, which feature advanced specifications and are priced to appeal to a broad consumer base.

Editor’s Choice

• According to techinsights.com, in Q1 2024, Google Pixel smartphone shipments reached 2.3 million units, representing a 35.3% year-over-year (YoY) growth.
• According to NDTV Profit’s reports, the global market share of OnePlus declined from 6.1% in 2023 to 3.9% in 2024.
• According to Statista’s February 2025 report, the top country shares of google-pixel.ru are followed by Russia, at 85.85%, a decrease of 12.6% from the previous month.
• In contrast, according to oneplus.com, the country-wise website traffic as of April 2025 is as follows: China, 20.31% (+25.37%).
• According to Tech Insights, in the first quarter of 2024, Google shipped 2.3 million Pixel smartphones.
• Similarly, Yahoo reports state that globally in 2024, OnePlus shipped approximately 1.22 billion units.
• According to the 2023 reports from Coolest Gadgets, in Canada, Google Pixel smartphones captured a 5.3% share.
• By the end of 2024, India will have more than 200 OnePlus smartphone stores available.

Company Analysis of Google Pixel vs. OnePlus Smartphone

• OnePlus Technology (Shenzhen) Co., Ltd. was founded on December 16, 2013, by Pete Lau, a former Vice President at Oppo, along with Carl Pei.
• Google’s Pixel brand encompasses portable devices such as smartphones and laptops that run on either Chrome OS or a custom Android version, known as Pixel UI.
• The main focus of the Pixel lineup has been Android smartphones, which replaced Google’s earlier Nexus series in October 2016.
• According to Wikipedia reports, currently, the latest models include the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold.
• OnePlus expanded its product range with releases like the OnePlus 13, OnePlus 13R, and the foldable OnePlus Open.
• After launching several phones, OnePlus entered the mid-range market in 2020 with the release of the OnePlus Nord, its first mid-range device since the OnePlus X in 2015.
• Carl Pei was responsible for designing and marketing OnePlus products until he left the company in October 2020.

By Market Share & Sales Performance

• According to techinsights.com, in Q1 2024, Google Pixel smartphone shipments reached 2.3 million units, representing a 35.3% year-over-year (YoY) growth.
• According to the Mezha Media report of 2024, Google Pixel’s market share in the U.S. experienced significant growth of 4.8% in September and 12.8% in October.
• The Google Pixel 9 series achieved the highest sales ever in Q3 2024, according to reports from 9To5Google.
• According to NDTV Profit’s reports, the global market share of OnePlus declined from 6.1% in 2023 to 3.9% in 2024.
• Yahoo! reports that in India, OnePlus experienced a significant decline in market share, from 21% in 2023 to just 6% in 2024, representing a 71% decrease in one year.
• com reports that in 2024, the company’s e-commerce net sales accounted for USD 390.3 million.

(Reference: statcounter.com)

• In the United States of America, Google’s mobile vendor market share in October 2024 was around 14.51%, followed by OnePlus with a share of 0.48%.

Google Pixel vs. OnePlus Smartphone User Statistics

#1. Google Pixel:

(Reference: statista.com)

• The above graph shows that, in the United States, based on Awareness, Google Pixel smartphone users are distributed by generation, with Gen Z (84%), Millennials/Generation Y (86%), Generation X (81%), and Baby Boomers (86%) being the most prevalent.

Furthermore, other Google Pixel audience shares of the U.S. by generation in September 2024 are stated in the table below:

#2. OnePlus:

• According to start.io, male and female OnePlus users comprised shares of 52.8% and 47.2%, respectively.

(Reference: start.io)

• The above image indicates that in the United States of America, around 39.6% of OnePlus smartphone users, aged between 18 and 24 years, captured the highest share.
• Furthermore, other age groups of OnePlus smartphone users, by user shares, are as follows: 25 to 34 years (34.9%), 35 to 44 years (13.1%), 45 to 54 years (5.9%), and 55 years and above (6.5%).

Furthermore, the household incomes of OnePlus smartphone users are detailed in the table below:

Country-Level Website Traffic Statistics

• According to SimilarWeb, in February 2025, the Russian-focused site google-pixel.ru recorded approximately 39,900 visits.
• At the same period, the top country, Google Pixel’s website shares are followed by Russia, at 85.85%, a decrease of 12.6% from last month.
• Moreover, other ‘countries’ website share is as follows: Belarus: 6.08% (+37.46%), Germany: 4.61% (+59.49%), Austria: 3.07%, and Netherlands: 0.39%.
• Similarly, in oneplus.com, country wise website traffic as of April 2025 are mentioned as China: 20.31% (+25.37%), the United States: 15.75% (-10.77%), India: 11.71% (-16.2%) United Kingdom: 6.88% (-4.23%), Canada: 3.86% (-9.25%) and other countries (41.48%).

By Regional Popularity

• According to the 2023 reports from Coolest Gadgets, in Canada, Google Pixel smartphones captured a 5.3% share.
• Other countries included the U.S. (4.6%), Japan (4.2%), and India (3.4%).
• 99CashDeals also shows that in 2024, the total number of OnePlus users exceeded 130 million, representing an 18.2% increase from the previous year.
• By the end of 2024, India will have more than 200 OnePlus smartphone stores available.

Google Pixel Models Statistics

OnePlus Smartphone Models Statistics

India’s Popular Brands Statistics

(Reference: statista.com)

• The above graph indicates that in 2023, Indian brands like OnePlus and Google captured the lowest shares of 7% and 4%, respectively.
• Furthermore, the shares of other smartphone brands are followed by Xiaomi/Mi (17%), Realme (9%), Vivo (8%), and Oppo (7%).

By Shipment Statistics

• In 2024, globally, Google shipped approximately 10 million Pixel devices.
• According to Tech Insights, in the first quarter of 2024, Google shipped 2.3 million Pixel smartphones, which was a 35.3% increase compared to the same time last year.
• The Daily Upside survey reports that in Q3 of 2024, Google Pixel secured 4% of total U.S. smartphone shipments.
• 9To5Google reports that in the first quarter of 2025, Pixel shipments in Europe grew by 43% from last year, resulting in 1 million units.
• In India, from Q1 to Q3 of 2024, Google Pixel shipped around 6.5 million smartphones, according to reports on Reddit.
• According to Yahoo reports, globally in 2024, OnePlus shipped approximately 1.22 billion units.
• According to IDC Research of 2024, India shipped 151 million units of smartphones, with OnePlus shipping around 5.89 million units, which is 3.9% of the overall smartphone shipments.

By Reliability and Durability

• According to Wikipedia reports, Google offers 7 years of Operating system and security updates for the Pixel 9 series.
• Whereas, the Pixel 9 Pro features an aluminium frame and Corning Gorilla Glass Victus 2.
• The battery has an approximate capacity of 5000 mAh.
• Similarly, the OnePlus 13 comes with 4 years of Android updates and 6 years of security patches.
• In terms of durability, the OnePlus 13 is protected with IP68 and IP69 ratings, indicating high resistance to water and dust.
• Meanwhile, its battery life is 6000mAh.

Pixel vs OnePlus – Comparison

(Source: versus.com)

Pricing Statistics

  (Source: statista.com)

• The above graph shows that in 2019, the price range of the Pixel XL series was around USD 899.
• Meanwhile, in 2023, the prices of the Pixel Pro Series and Pixel series remained at approximately $999 and $699, respectively.
• As of 2024, the price of the Pixel A Series was USD 499.

(Reference: infogram.com)

• Based on the highest specification, the OnePlus 6 costs around USD 629, as does the OnePlus 6T at USD 629.
• Meanwhile, the OnePlus 6 T McLaren costs almost UAD 699.

The base cost and higher specification cost of other OnePlus models are:

Best Smartphones Models to Buy in 2025

#1. Google Pixel:

• Google Pixel 9 Pro and 9 Pro XL (USD 799)
• Google Pixel 9 (USD 600)
• Google Pixel 9A (USD 490)
• Google Pixel 9 Pro Fold (USD 1,799)

#2. OnePlus:

• OnePlus 13R (USD 549.99)
• OnePlus 13 (USD 849.99)
• OnePlus 12 (USD 749.99)
• OnePlus Nord N30 5G (USD 229.99)
• OnePlus Open (USD 1,699.99)

Conclusion

After completing the article on Google Pixel vs. OnePlus Smartphone Statistics, choosing between Google Pixel and OnePlus is a tough choice in general.

After analysing the overall report, the Google Pixel series provides long-term software support, a pure Android experience, and powerful AI features.

In contrast, OnePlus smartphones are a strong contender, as they prioritise performance, fast charging, and hardware innovation.

However, it will be easy to choose which smartphone brand is better if it depends on customers’ smartphone demands, based on their preferences and affordability.